Professional copywriting services for businesses in Epsom, Surrey, London and across the UK

In my role as the owner of a professional writing business, I come across small-business owners and sole traders all the time. In fact, my client base is exclusively made up of this demographic. These small and micro-businesses span an enormous spectrum of industries. In the last month alone projects going through my Word Salon have included Pest Control, Ductwork Manufacturers, Executive Coaching, Financial Planning, HR Consultancy, Construction company, commercial photography and a luxury Whisky Store. It struck me today,…

Thanks to social media, business owners can post pretty much what they like, when they like, as often as they like. Which is great. In some ways it means that PR, promotion and advertising has never been so accessible, cheap or even free. But there’s a downside. The side where time spent on professional and social networking sites can represent a trawl of vastly differing quality of content, from invaluable, insightful analysis; humorous and enjoyable light-hearted reads, through to articles…

Being a sole trader, or a freelancer, can be a lonely old place. Most of us work from home. Many of us will largely rely on resources like LinkedIn for our networking. And the majority of our interactions with others will take place over email. Contrast that with my previous life, in that building called er… oh yes, an office. Chats at the water cooler. Break out areas for brainstorming. Meetings. Office parties and company conferences. Does just thinking about…

You know when sometimes things get a bit much. Everything’s whirling round your head. You just need some time to think, some space, some relief.   When my best friend feels like this, she goes for a long run. Some people will reach for a glass of wine (ok I must confess to doing this, occasionally). Some people may book a session in a spa or a relaxing massage.   What helps me, is to write.   Even if I…

It comes to something, doesn’t it, when someone who actually writes for a living and LOVES writing blogs is being nagged by clients and colleagues for not writing enough blogs. But like builders who never finish their own homes, and gardeners who never maintain their own gardens, I spend so much time on other people’s writing, that I neglect my own. So what better subject for my long awaited blog, than how to write a decent blog. There are many…

Before we get started, I know. I really do. This doesn’t, and can’t, apply to everyone. We’ve all done work we didn’t love and it’s simply not always possible. But for most of my clients; sole traders, small business owners and entrepreneurs, passion and drive for what they do has been instrumental to their success. I took a client brief yesterday from businesswoman and chef, Lara Osilaja of Laraba Catering. An inspiring woman who has spent the vast majority of…

Blogging. Everyone’s opportunity to share their top tips. To comment. To excite, inform and illuminate. It’s virtually essential these days that websites include a blog page, that marketing strategies incorporate regular blogging and that customers and clients receive regular blogs in order to keep them engaged. Technically, anyone can blog. You don’t need to be a fantastic writer. Or a leading authority in your chosen subject. But if you are looking for your blog to strike a chord with your…

The anticipation as the embryo grows…the pain and sweat of hard labour…the sheer joy of seeing that first smile… There’s nothing quite like the birth of a business and that first piece of positive customer feedback. This analogy isn’t entirely random. After all, pitter patter of tiny feet is the reason why I ended up in a small business of my own and the same goes for swathes of successful businesswomen (and men) who swapped a corporate life for a…

Be honest. Does your company homepage; A: excite and entice potential customers with lively and engaging copy, impressive descriptions of your products and services and a promise of how your buyers will benefit from bringing their business to you B: provide adequate information written in a corporate formal style C: confuse customers with insufficient information or bore them with facts about when the company was founded and what the company was set up to do? If you are in camp…

So, we’ve established that the wordsmith side of me believes in the indisputable power of words to attract business. However, let’s take one step back. The words that we read, that you use, that I write, are based on something. And if that ‘something’ is weak, then frankly the words need to work miracles if they are to be effective. You say poetic licence/I say gross exaggeration, but however you cut it, words that mislead, misrepresent and oversell are sure…