The Brief

Word Salon was approached by a newly trained make up artist who had retrained following a substantial career break to raise a family. Seeking advice about marketing and networking, Word Salon advised that Caroline needed to start from the beginning in order to understand her proposition, and then promote herself accordingly. Following an in depth brief, Word Salon established what attributes would set Caroline apart from the competition and produced a selection of company names and straplines that reflected her key selling points. We also wrote copy for a website homepage and leaflet. A marketing strategy was also produced, that provided a wide range of options and recommendations on how to market herself effectively through on and offline media, and through networking collaborations and partnerships.


Caroline Christofides - Makeup Artist“Word Salon is exceptional. A very high standard of copywriting concepts for were drawn up for me. Elizabeth had listened carefully to what I wanted to achieve using my past and present skills. I was extremely impressed with the different concepts Word Salon came up with and how much detail and research had gone into each one of them. My requirements were listened to and met. Each concept was original and captivating.
Word Salon produced a number of quality concepts (4). For me, this was an ideal amount as anymore and it would have been even more difficult to narrow them down to concentrate on.

For the amount of work and research Elizabeth put into each concept, I found the service very prompt.
Word Salon is a highly professional service and showed a high level of understanding of the current marketing skills that are required for a new company in this interactive, social networking age.

The concepts I were shown involved talking me through what is needed to survive in the current market place, this included a social media marketing strategies and networking ideas.”

Caroline Christofides – Make Up Artist