The Brief

Johnny Lown receives the majority of his business through Checkatrade but felt that his Checkatrade profile was outdated and did not get across the benefits of using his firm. He approached Word Salon with some help in defining his proposition and putting this into effective words. Following this, Johnny asked Word Salon to create a LinkedIn Profile too.


“In my experience Elizabeth is a talented and skilled lady. She understands what the client is asking for, but more importantly, also how to position that to the target audience for greater impact.
I have had my LinkedIn profile and Checkatrade profile re written, after Elizabeth listened carefully to the brief, she took the time to fully understand our business and industry sector, and came back with some very exciting ideas, including some fantastic tag lines.
Elizabeth has a knack of understanding the clients needs beyond the original brief, delivering high quality, bespoke copywriting, which exceeds expectations.
If you are looking for a conceptual thinker who is also great at delivery, this is the company for you.”

Johnny Lown – J Lown Building Services