The Brief

Gleam Window Cleaning were embarking on a rebrand of their website and marketing materials and Word Salon was asked to provide copy for two brochures which were aimed at two different audiences, residential and commercial, as well as copywriting the whole website.

A thorough brief resulted in an understanding of the firm’s proposition, differentials and target audience which was turned into key messages and copy.


“Elizabeth has successfully managed to transform the style of our written communications, both on and offline. She took time to gain a full understanding of the business, market and competition in detail and was meticulous in ensuring she understood what we wanted to achieve from the marketing material.  The quality of the work Elizabeth produced was beyond our expectations, applying a real flair with wording, whilst achieving the professional image we wanted.  Overall we couldn’t be more delighted with Elizabeth’s work and would recommend her to anybody.  We will certainly be using her services again in the future. “

Anne-Marie Ralph – Gleam Window Cleaning