Going back quite a number of years, I was an account manager in a recruitment advertising agency; responsible for taking client briefs, then writing them up and passing them onto the creative team. Our client base was predominantly public sector. Within that, mainly...
The success of a radio or TV advert, presentation, corporate, promotional or online video, starts with the script. There, I said it. The voice, of course, is incredibly important, as is the production and quality of the imagery. But with a poor script, even with the...
Before you hastily move on (meta descriptions, shmeta descriptions, I’ve got real things to worry about); note this. If you have a website; you have meta-descriptions. If you manage your own content, you manage your meta-descriptions. There, so now we’ve established...