I’m Elizabeth Hibbert. I am an Oxford University educated, former advertising Client Services Director turned professional writer, marketer and small business owner.
So what can I bring to you, a small business, who like me and many others is trying to get noticed, look different and become more successful?
It goes without saying that I can ‘do words’ – even quite long ones if necessary. Three years of essay writing, ten years in advertising and four years solely focused on producing copy has seen to that. But I can also bring a deep understanding of business, having managed teams; delivered KPIs; met new business targets; run pitches and handled large client accounts. I have experience of not only copywriting, proposition and brand development but of bringing websites and multimedia campaigns to fruition. And finally I bring empathy. The ability to immerse myself in a client’s business sufficiently to understand their world; whether it be window cleaning or photography, graduate marketing or medical practice.
I listen, I take an in depth brief and I ask questions. I research and I read. And as someone who understands only too well the impact words can make, I make every effort to ensure your business communications are strong, powerful, engaging and effective.