Why do you need a copywriter anyway?

Why do you need a copywriter anyway?

Your business is your baby and you know it inside out. So why on earth do you need a copywriter, an outsider, to explain it? If you’re the owner of a small business, sole trader or start-up, you’re passionate about your venture, highly knowledgeable and...
Is your script letting down your campaign?

Is your script letting down your campaign?

The success of a radio or TV advert, presentation, corporate, promotional or online video, starts with the script. There, I said it. The voice, of course, is incredibly important, as is the production and quality of the imagery. But with a poor script, even with the...
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