Start-ups – why you need a copywriter Are you one of the many new business start-ups founded during the pandemic? A number of my clients are start-up ventures, and have something in common. Early on in their existence, they brought in a copywriter. The reasons...
What’s a White Paper and what can a White Paper do for my business? You may have heard the term flying around and wondered what an earth it is. Surely White Papers are for government, something to do with research and policy – that’s how I always used to view...
Are you entering a written submission for an industry award? How carefully have you prepared your entry? Because as brilliant as you or your business may be, your actions and achievements may not be sufficient to land that award. The words you use in your submission...
“What kind of copywriter do I need”. This is an understandable question, especially if you’ve never used a copywriter before. In every profession there are specialities and copywriting is no different. So how do you choose a copywriter to help with...
Does your LinkedIn Summary do you justice? LinkedIn has changed immensely over the years, and so has how we can use it and improve our profile to be eye catching and engaging to the people we want to connect, engage and network with. No doubt you’ll have noticed how...
