Hints, tips, news, views and general musings in the Word Salon blog....

In a rut with your marketing content? It’s time to bring in a professional.

In a rut with your marketing content? It’s time to bring in a professional.

Do any of these ring a bell? You should really update and improve your website content, but you don’t have the time or a big budget Your website and other online profiles are inconsistent/out of date/lacking in impact You can talk animatedly about what you do until...

Is your web content battle-ready?

Is your web content battle-ready?

Are your web content and online profiles fit and ready for battle post-Covid? As time goes on, business will pick up. Your customers will want what they’ve been missing the past few weeks and they’ll be back to needing your services. But there will be a change....

Can’t write, don’t like to write, don’t have time to write? Here’s a solution!

Can’t write, don’t like to write, don’t have time to write? Here’s a solution!

Do your website homepage, LinkedIn profile, online business profiles and other content pieces engage your audience? I mean, really engage your audience? In other words speak to them about their problems, raise their curiosity, hook them in and entice them into action?...

Concerned about the bounce rates on your website? Here’s what might be wrong.

Concerned about the bounce rates on your website? Here’s what might be wrong.

What are the bounce rates on your homepage and about page like? If you haven’t checked, it’s worth doing, because for most websites the homepage is the route into enticing potential customers to look through what you do and offer. If the bounce rate is high, it could...

Experiencing writer’s block? Welcome to the world of a writer!

Experiencing writer’s block? Welcome to the world of a writer!

Writer’s block. I get it. And by that I mean, it happens to me too. Staring into space, at a blank piece of paper, at a blank screen. It’s all part of the process. Which is why I see it less as ‘writer’ block’, more of ‘thinking and preparation time’. If you’re trying...

How to practice social distancing not relationship distancing.

How to practice social distancing not relationship distancing.

Keep your distance – but keep your customers close. We do all need to keep our distance. But it’s social distancing, not relationship distancing. Right now, business relationships with clients and customers must stay close, arguably get even closer. Because in the...

What’s all this talk about pivoting and what if it doesn’t work for your business?

What’s all this talk about pivoting and what if it doesn’t work for your business?

Stop disrupting everything! No more blue sky thinking you! Forget that hustle and bin those hacks! In case you haven’t heard, the new word on business street is ‘pivot’. If you’re not quite up on what this pivot thing is all about, it is referring to adapting your...

Boredom isn’t just great for kids.

Boredom isn’t just great for kids.

We often hear from Child Psychologists that boredom is great for children. And I agree, it is. It encourages creativity, resourcefulness, originality, teamwork and experimentation. I have seen this with my own girls during this period of Easter holidays lockdown. I...

Inspirational quotes – love ’em or hate ’em? (and why I’m mostly in the hate camp).

Inspirational quotes – love ’em or hate ’em? (and why I’m mostly in the hate camp).

I don’t ‘do’ inspirational quotes. They generally get my back up. I’ve taken recently to wondering why. I think it’s because I just naturally question and see the other side of everything. For example, the other day I saw one from a founder of something or other...

Why now is NOT the time to be invisible.

Why now is NOT the time to be invisible.

You know you should be posting content. You know you need to post content. But you’re feeling a bit flat, finding it hard to get the motivation and worried that if you promote your business right now it might look bad. There’s no right or wrong here, you need to do...

Why you need to tell customers what you do, and why you’re great, now.

Why you need to tell customers what you do, and why you’re great, now.

‘’I don’t like to show off’’ ‘’It sounds salesy’’ ‘’I know what my business does but can never really explain it!’’ ‘’I’ve never been able to sell myself’’ Sound familiar? My experience of working with small businesses and sole traders for many years is that this is...

Do your customers really know how you can help them?

Do your customers really know how you can help them?

Who are we? What do we do? What do we stand for? How do we help people? How do we improve the life of our customers? It’s really hard for most business owners to get this over in a concise piece of copy. Which is why so many online profiles and homepages read like...

We can’t all be doctors. But we can be heroes (in our own little way).

We can’t all be doctors. But we can be heroes (in our own little way).

We can’t all be doctors.   Or nurses, police officers or supermarket managers.   And if we aren’t these things, we may be struggling with feelings of self-worth right now.   But we can still be heroes in our own little way.   My amazing sister is a...

Why do you need a copywriter anyway?

Why do you need a copywriter anyway?

Your business is your baby and you know it inside out. So why on earth do you need a copywriter, an outsider, to explain it? If you’re the owner of a small business, sole trader or start-up, you’re passionate about your venture, highly knowledgeable and...

Can you have a successful sole trader or freelance business if you’re shy?

Can you have a successful sole trader or freelance business if you’re shy?

You might be shy or you might be lacking in confidence.   But either way, the answer is yes, you can have a successful business.   It just might not be as easy as it is for people with confident, assertive, charismatic personalities.   They (the...

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