Hints, tips, news, views and general musings in the Word Salon blog....

Why start-ups need a copywriter

Why start-ups need a copywriter

Start-ups – why you need a copywriter   Are you one of the many new business start-ups founded during the pandemic? A number of my clients are start-up ventures, and have something in common. Early on in their existence, they brought in a copywriter. The reasons...

What’s a White Paper and what can a White Paper do for my business?

What’s a White Paper and what can a White Paper do for my business?

What’s a White Paper and what can a White Paper do for my business?   You may have heard the term flying around and wondered what an earth it is. Surely White Papers are for government, something to do with research and policy – that’s how I always used to view...

How do you write a winning award entry?

How do you write a winning award entry?

Are you entering a written submission for an industry award? How carefully have you prepared your entry? Because as brilliant as you or your business may be, your actions and achievements may not be sufficient to land that award. The words you use in your submission...

What kind of copywriter do you need?

What kind of copywriter do you need?

“What kind of copywriter do I need”. This is an understandable question, especially if you’ve never used a copywriter before. In every profession there are specialities and copywriting is no different. So how do you choose a copywriter to help with...

What does your LinkedIn Summary say about you?

What does your LinkedIn Summary say about you?

Does your LinkedIn Summary do you justice? LinkedIn has changed immensely over the years, and so has how we can use it and improve our profile to be eye catching and engaging to the people we want to connect, engage and network with. No doubt you’ll have noticed how...

What is a lead magnet and why do I need one?

What is a lead magnet and why do I need one?

What is a ‘lead magnet’ and why do I need one? You may have heard marketers/content writers talking about ‘lead magnets’. These are pieces of content that will drive potential customers to want to find out more. Often these are used as part of an email campaign, to...

Are you missing out on customers?

Are you missing out on customers?

Are you missing the chance to engage customers? You’ve now got a fantastic sounding website and you’re posting good, engaging content. You know that the more consistent your copy, the more powerful it will be and the stronger your brand. But there are some bits of...

Could I be your next customer?

Could I be your next customer?

Could I be your next customer? It strikes me that many of my client relationships have ended up being mutually beneficial. I wrote a website for a landscaping company who ended up landscaping our garden. A website for a driveway paving company who ended up paving our...

No one will read it. Yes they will. And here’s why.

No one will read it. Yes they will. And here’s why.

Are you worried about the length of your content? I hear this a lot. “No one will read it”. “Everyone has a short attention span these days” “Just give the headlines, no one will read anything long” Really? Because the evidence says different. There’s a...

How do you put heart, soul and emotion into your writing? 💕

How do you put heart, soul and emotion into your writing? 💕

How do you put heart, soul and emotion into your writing? 💕 And why should you? 🤷‍♀️ Well you should because it will… ✔Show that you understand your audience’s issues ✔Make what you’re saying relevant to the reader ✔ Create more engaging, interesting content ✔Show...

Why you need a powerful headline and how to create one.

Why you need a powerful headline and how to create one.

Most pieces of content need a headline. A headline is a way to entice the reader into content. A headline is a way to grab attention. A headline can help with SEO. A headline will influence the open rate of a piece of content. When you’re crafting a headline, you need...

Forgetting the call to action is foolish and unhelpful. Here’s why.

Forgetting the call to action is foolish and unhelpful. Here’s why.

Hiding or forgetting your CTA is foolish and unhelpful. Is there anything more annoying than when you read a website/blog/article, think ‘hurrah’ that’s the product/person/company for me, only to find you cannot find the contact details anywhere? In this world of fast...

Forget the pineapple on pizza.        Give your content a purpose.

Forget the pineapple on pizza. Give your content a purpose.

​Pizza toppings or insightful industry comment? The good old content dilemma that so many people face on LinkedIn, and no wonder when content creators and ‘LinkedIn gurus’ are giving such different advice. My advice is to start by thinking about one thing. Purpose. I...

What is a blog? And how to write a good one.

What is a blog? And how to write a good one.

Blog: Random musings or proper content strategy? Inspired by a query from a client this week, I’ve decided to write a blog about a blog. So, first things first. What’s a blog? It’s a piece of content written for an online audience usually placed on a blog or news page...

Three brands I’ve fallen in love with during lockdown

Three brands I’ve fallen in love with during lockdown

I haven’t just fallen in love with these brands, I have unexpectedly fallen in love with them. Honestly, I never thought I would see the day. The lockdowns (all three of them) have changed everything. Our lives, our perspectives, our interests and the things we are...

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