Hints, tips, news, views and general musings in the Word Salon blog....

Why your business proposition must speak louder than words.

Why your business proposition must speak louder than words.

So, we’ve established that the wordsmith side of me believes in the indisputable power of words to attract business. However, let’s take one step back. The words that we read, that you use, that I write, are based on something. And if that ‘something’ is weak, then...

Building a new website? How to make sure it’s a solution, not a headache.

Building a new website? How to make sure it’s a solution, not a headache.

Imagine going to a shop to buy something you need, or for a mooch round with a view to buying later. The first thing you see is unclear, uninteresting signage. The shop window is piled up with an assortment of products. You walk into the shop to find a mess, products...

‘New Year New Career’ – Seasonal Headlines and why they are a ‘no no no’!

‘New Year New Career’ – Seasonal Headlines and why they are a ‘no no no’!

In my previous life working within a recruitment communications agency, we would have a competition to see which account manager was going to receive the first ‘New Year New Career’ advert of the season. You could look through pages and pages of recruitment adverts...

A picture can paint a thousand words. May I take the words instead please?

A picture can paint a thousand words. May I take the words instead please?

Okay, I’m a wordsmith. I’ve always loved words. I loved writing essays at school and university. When I did my science GCSEs I would ignore the diagrams and use the written explanations instead. I was petrified when I realised the number of graphs involved in...

Crèche vs. Toyroom. Shameless manipulation or strategic sales copy?

Crèche vs. Toyroom. Shameless manipulation or strategic sales copy?

Well, if I’m honest, a bit of both. When I first attempted to persuade my two year old to try out a crèche, apparently this would be a word that conjured up negative thoughts about being left by Mummy in a room. Attempt number two saw me relabeling the same place the...

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