Hints, tips, news, views and general musings in the Word Salon blog....

‘New Year New Career’ – Seasonal Headlines and why they are a ‘no no no’!

‘New Year New Career’ – Seasonal Headlines and why they are a ‘no no no’!

In my previous life working within a recruitment communications agency, we would have a competition to see which account manager was going to receive the first ‘New Year New Career’ advert of the season. You could look through pages and pages of recruitment adverts...

A picture can paint a thousand words. May I take the words instead please?

A picture can paint a thousand words. May I take the words instead please?

Okay, I’m a wordsmith. I’ve always loved words. I loved writing essays at school and university. When I did my science GCSEs I would ignore the diagrams and use the written explanations instead. I was petrified when I realised the number of graphs involved in...

Crèche vs. Toyroom. Shameless manipulation or strategic sales copy?

Crèche vs. Toyroom. Shameless manipulation or strategic sales copy?

Well, if I’m honest, a bit of both. When I first attempted to persuade my two year old to try out a crèche, apparently this would be a word that conjured up negative thoughts about being left by Mummy in a room. Attempt number two saw me relabeling the same place the...

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