Who are we?
What do we do?
What do we stand for?
How do we help people?
How do we improve the life of our customers?
It’s really hard for most business owners to get this over in a concise piece of copy. Which is why so many online profiles and homepages read like this;
“We were founded in 1942”
“No job too big or too small”
“We operate high standards of customer service”
“We’re a family business”
We we we, me me me.
It’s time to talk to your customer properly and tell them what’s in it for them. It’s time to sum up your business in a nutshell – but an enticing, exciting, engaging nutshell.
If you’re struggling to do this yourself check out my new affordable copywriting product for small businesses.