Amanda Duncan, a commercial photographer, was looking for support with writing monthly blogs. She was struggling to find the time to do this but knew how valuable blogging could be to her business. She wanted to explore a different theme each month to reinforce the benefits to businesses of investing in commercial photography as part of their marketing.
One blog resulted in one of Amanda’s biggest commercial projects – showing the potential of strong content.
A thorough briefing session with the client designed to extract the selling points, benefits, story, aspirations, target audience and personality of the business.
Time spent researching existing marketing materials, the market sector, competitors as well as detailed research.
Before writing anything, I developed the core messages. Established the tone of voice. Created themes. Defined the words and phrases that would resonate with the target audience and as well as support the SEO strategy.
Crafting engaging, compelling, creative copy which was on brand, spoke in the right tone of voice for the audience and conveyed the information needed clearly.
Careful and strategic use of keywords and phrases to support organic SEO; working closely with the web developers in analysing the right keywords to target for the best results.
The copy is proofed and reproofed as many times as necessary to ensure accuracy.
“I was delighted when a blog Elizabeth wrote for my professional photography business and which I posted onto my website and LinkedIn resulted in a brand new client who had read the copy and was so impressed with the knowledge and information that they contacted me for a large commission in one of their hotels in the Gatwick area. I cannot recommend Elizabeth highly enough she adds business clout with her written words, she enhances and validates professionalism within a business.”