Atwell Artist Management

Putting this business in the limelight

Brief

Deborah came to Indigo Marmoset because she had a website that did not give her the professional look and functionality she wanted for her business.
They re-designed the website using the WordPress content management system. New copy was written to better market her artist management services.
Now the site is built in WordPress, Deborah is managing her clients and updating the content on her site using the industry leading page builder system included with all our WP sites.

View Website

What we did

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Web Design and Marketing

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WordPress

This site was built using the popular WordPress content management system, giving the client the ability to update and add content.

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Drag & Drop Page Builder

We included the industry leading drag & drop page builder which allows the client to quickly update the pages on their website and also build new professional looking pages with very little technical knowledge required.

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Mobile Responsive Design

A mobile responsive design was used to allow the new site to be easily navigated and browsed on mobile, tablets and desktops.

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Google Analytics

Google Analytics tracking was setup to allow the client to analyse the visitor activity on their site. They can see detailed information including how many people have visited the site, where they are visiting from and what keywords they typed into Google to find their website.

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Content

Deborah is a highly ambitious agent with a real passion for finding and then promoting new stars. With the design being black and white and very classy and sleek, the copy needed to compliment this through a strong focus on professionalism, passion, clear benefits and strong main headline.

Listen
A thorough briefing session with the client designed to extract the selling points, benefits, story, aspirations, target audience and personality of the business.

Research
Time spent researching existing marketing materials, the market sector, competitors as well as detailed research.

Think
Before writing anything, I developed the core messages. Established the tone of voice. Created themes. Defined the words and phrases that would resonate with the target audience and as well as support the SEO strategy.

Write
Crafting engaging, compelling, creative copy which was on brand, spoke in the right tone of voice for the audience and conveyed the information needed clearly.

Optimise
Careful and strategic use of keywords and phrases to support organic SEO; working closely with the web developers in analysing the right keywords to target for the best results.

Check
The copy is proofed and reproofed as many times as necessary to ensure accuracy.

Client words

“I was looking for a Web design company to revamp my website and came across Indigo Marmoset. I am pleased to say that I made the right choice in choosing them! Matt & Murray understood my requirements, they were very helpful, and came up with ideas and valuable advice. The website was finished within the timeframe set, and I am delighted with the results. I wouldn’t hesitate in recommending them”.

Deborah Atwell

Owner and Director, Atwell Artist Management