Deborah came to Indigo Marmoset because she had a website that did not give her the professional look and functionality she wanted for her business.
They re-designed the website using the WordPress content management system. New copy was written to better market her artist management services.
Now the site is built in WordPress, Deborah is managing her clients and updating the content on her site using the industry leading page builder system included with all our WP sites.
What we did
Web Design and Marketing
Drag & Drop Page Builder
Mobile Responsive Design
Deborah is a highly ambitious agent with a real passion for finding and then promoting new stars. With the design being black and white and very classy and sleek, the copy needed to compliment this through a strong focus on professionalism, passion, clear benefits and strong main headline.
A thorough briefing session with the client designed to extract the selling points, benefits, story, aspirations, target audience and personality of the business.
Time spent researching existing marketing materials, the market sector, competitors as well as detailed research.
Before writing anything, I developed the core messages. Established the tone of voice. Created themes. Defined the words and phrases that would resonate with the target audience and as well as support the SEO strategy.
Crafting engaging, compelling, creative copy which was on brand, spoke in the right tone of voice for the audience and conveyed the information needed clearly.
Careful and strategic use of keywords and phrases to support organic SEO; working closely with the web developers in analysing the right keywords to target for the best results.
The copy is proofed and reproofed as many times as necessary to ensure accuracy.
“I was looking for a Web design company to revamp my website and came across Indigo Marmoset. I am pleased to say that I made the right choice in choosing them! Matt & Murray understood my requirements, they were very helpful, and came up with ideas and valuable advice. The website was finished within the timeframe set, and I am delighted with the results. I wouldn’t hesitate in recommending them”.Deborah Atwell