The Interior Transformation Studio

Transforming this interior design company’s website…

Brief

​Kerry the owner of Interior Transformation Studio needed to update and modernise her website so it better reflected the range of services she offers. A new layout and design was decided upon and a video with narration was added to communicate the range of services offered by Kerry and her team.

The site was built in WordPress and is easy to navigate on both desktops and mobiles. Local area landing pages were included to help the business rank better in Google and be found by her local customers.

What we did

Web Design and Marketing

In a 60 minute strategy session, we highlighted the problems with the current site and discussed how these could be fixed to get the website working harder.

This resulted in the build of a new website with strong professionally copy written sales pages for each treatment. We also made several other improvements including: site structure and navigation, making the site mobile responsive and improving the page load times.

With the help of a Google pay-per-click and SEO campaign, the website is now generating Davina and her business a steady stream of new customers.

WordPress

This site was built using the popular WordPress content management system, giving the client the ability to update and add content.

Drag & Drop Page Builder

We included the industry leading drag & drop page builder which allows the client to quickly update the pages on their website and also build new professional looking pages with very little technical knowledge required.

Mobile Responsive Design

A mobile responsive design was used to allow the new site to be easily navigated and browsed on mobile, tablets and desktops.

Google Analytics

Google Analytics tracking was setup to allow the client to analyse the visitor activity on their site. They can see detailed information including how many people have visited the site, where they are visiting from and what keywords they typed into Google to find their website.
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Content

The Interior Transformation Studio wanted to go through their own transformation, and this meant new copy and well-crafted messages that would get across the quality of their products and service to the right potential customers.

 

The copywriting brief involved a visit to the store to get a feel for the luxury nature of the stock and the expert service on offer by the small, talented team.

 

The client was keen to emphasis the personal nature of the service, that the team did not impose their own interior design preferences on customers, but took a lead from the client’s aspirations, preferences and trending styles. This resulted in the strapline ‘a signature style that’s all about you’.

 

After an agreement to script a video, this was written to reinforce the selling points of an upmarket brand and expert personal service, accompanying lovely images of the store and stock.

 

Client words

”I embarked upon a new website last year. Before engaging a company to do this I was very keen to support a local small business. I felt a local small business would be best placed to know my market and focus on my ideals within the local community.

Having engaged Indigo Marmoset, I was acutely aware of the size of the project and the time it would take out of my own business to write some 70-80 pages of content to make the website workable and cover the many services that we offer. Having been introduced to Elizabeth at Word Salon previously, I arranged to have a meeting and engage both parties to work on the project together. This joint effort propelled the project and it soon became very clear that having copy and design provided simultaneously made what would have been a daunting project almost effortless. To say that I am pleased with the pooled effort is an understatement. The professionalism, support and timing was worth the effort, energy and fees to create a seamless project that delivers.

If I had to embark on another website, I would not change a thing. A professional looking and professional delivering website is essential if you want to attract the right type of clientele to your business”.

Davina Saunders

Director of Clinical Services, Harley Street Skin Clinic

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