LA Surfacing

A smooth finish

Brief

LA Surfacing, a professional driveways and paving company contacted Indigo Marmoset for a new website which could showcase their work and explain their services. They wanted to use imagery of projects in an easy to navigate and manage WordPress theme.

What we did

Web Design and Marketing

In a 60 minute strategy session, we explained the best approach for L.A. Surfacing within their budget.

This resulted in the build of a new website with strong professionally copy written sales pages for each service.

With the help of a Google pay-per-click and SEO campaign, the website is now generating L.A. Surfacing a steady stream of new customers.

WordPress

This site was built using the popular WordPress content management system, giving the client the ability to update and add content.

Drag & Drop Page Builder

We included the industry leading drag & drop page builder which allows the client to quickly update the pages on their website and also build new professional looking pages with very little technical knowledge required.

Mobile Responsive Design

A mobile responsive design was used to allow the new site to be easily navigated and browsed on mobile, tablets and desktops.

Google Analytics

Google Analytics tracking was setup to allow the client to analyse the visitor activity on their site. They can see detailed information including how many people have visited the site, where they are visiting from and what keywords they typed into Google to find their website.

Google Adwords

A Google Adwords pay per click campaign was setup to get L.A. Surfacing a top listing in the Google search results for target keywords. As a result the advertising campaign drives a steady stream of traffic to the website were it is converted into enquiries.
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Content

After a thorough brief and my own desk research, I wrote service pages which reflected the technical quality of the craftsmanship and care offered by Luke. This was a client with consistent and exceptional testimonials which made teasing out benefits and selling points a lot easier.

In terms of the key proposition, we focused on the simplicity of a client focused, individual, personal service as this company only takes on one job at a time, giving each client their full attention without any distractions or outsourcing.

Listen
A thorough briefing session with the client designed to extract the selling points, benefits, story, aspirations, target audience and personality of the business.

Research
Time spent researching existing marketing materials, the market sector, competitors as well as detailed research.

Think
Before writing anything, I developed the core messages. Established the tone of voice. Created themes. Defined the words and phrases that would resonate with the target audience and as well as support the SEO strategy.

Write
Crafting engaging, compelling, creative copy which was on brand, spoke in the right tone of voice for the audience and conveyed the information needed clearly.

Optimise
Careful and strategic use of keywords and phrases to support organic SEO; working closely with the web developers in analysing the right keywords to target for the best results.

Check
The copy is proofed and reproofed as many times as necessary to ensure accuracy.

Client words

”Indigo Marmoset were recommended to me. I had no idea where to start with the content for my website so I went to see Elizabeth at Word Salon.

I am so pleased I did as I couldn’t be happier with the final website. I felt that I had all the time in the world to run through each detail and make the website perfect. It was great having both Indigo Marmoset and Word Salon’s experience and professional opinions. I felt that they worked with me to ensure that each part of the website worked. I am very fussy so I know it couldn’t have been easy for them!

I would and have already recommended them to friends with businesses”.

Luke and Jade Pearce, Owners, LA Surfacing Jade and Luke Pearce

Owners, LA Surfacing

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