LA Surfacing, a professional driveways and paving company contacted Indigo Marmoset for a new website which could showcase their work and explain their services. They wanted to use imagery of projects in an easy to navigate and manage WordPress theme.
What we did
Web Design and Marketing
This resulted in the build of a new website with strong professionally copy written sales pages for each service.
With the help of a Google pay-per-click and SEO campaign, the website is now generating L.A. Surfacing a steady stream of new customers.
Drag & Drop Page Builder
Mobile Responsive Design
In terms of the key proposition, we focused on the simplicity of a client focused, individual, personal service as this company only takes on one job at a time, giving each client their full attention without any distractions or outsourcing.
A thorough briefing session with the client designed to extract the selling points, benefits, story, aspirations, target audience and personality of the business.
Time spent researching existing marketing materials, the market sector, competitors as well as detailed research.
Before writing anything, I developed the core messages. Established the tone of voice. Created themes. Defined the words and phrases that would resonate with the target audience and as well as support the SEO strategy.
Crafting engaging, compelling, creative copy which was on brand, spoke in the right tone of voice for the audience and conveyed the information needed clearly.
Careful and strategic use of keywords and phrases to support organic SEO; working closely with the web developers in analysing the right keywords to target for the best results.
The copy is proofed and reproofed as many times as necessary to ensure accuracy.
I am so pleased I did as I couldn’t be happier with the final website. I felt that I had all the time in the world to run through each detail and make the website perfect. It was great having both Indigo Marmoset and Word Salon’s experience and professional opinions. I felt that they worked with me to ensure that each part of the website worked. I am very fussy so I know it couldn’t have been easy for them!
I would and have already recommended them to friends with businesses”.
Luke and Jade Pearce, Owners, LA Surfacing