Light your Garden

A stunning website that put this company’s work in the spotlight

Brief

An electrician with a successful niche company in garden lighting wanted a new classy, sophisticated looking website. It needed to incorporate beautiful photography and focus on the specialist nature of his projects.

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What we did

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Web Design and Marketing

In a 60 minute strategy session, we highlighted the problems with the current site which had been built a very long time ago and discussed how they should be addressed to get the website working harder.

This resulted in the build of a new website with strong professionally copy written sales pages for each market. We also made several other improvements including: site structure and navigation, making the site mobile responsive and improving the page load times.

We also added a portfolio system so the garden lighting projects that had been done could be organised and displayed and new projects easily added.

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WordPress

This site was built using the popular WordPress content management system, giving the client the ability to update and add content.

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Drag & Drop Page Builder

We included the industry leading drag & drop page builder which allows the client to quickly update the pages on their website and also build new professional looking pages with very little technical knowledge required.

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Mobile Responsive Design

A mobile responsive design was used to allow the new site to be easily navigated and browsed on mobile, tablets and desktops.

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Google Analytics

Google Analytics tracking was setup to allow the client to analyse the visitor activity on their site. They can see detailed information including how many people have visited the site, where they are visiting from and what keywords they typed into Google to find their website.

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Content

After a detailed brief in which I amassed a lot of information, I need to ensure the copy made the case for investing in high quality garden lighting rather than leaving this as an afterthought. Focusing on the incredible finish innovative and carefully planned lighting can make to landscaping projects, I took each of the client’s different target audiences in turn and wrote directly for them, focusing on the keywords and benefits. Using strong headlines I created an aspirational, uplifting tone of voice which matched the beautiful imagery and passion and expertise of the business owner.

Listen
A thorough briefing session with the client designed to extract the selling points, benefits, story, aspirations, target audience and personality of the business.

Research
Time spent researching existing marketing materials, the market sector, competitors as well as detailed research.

Think
Before writing anything, I developed the core messages. Established the tone of voice. Created themes. Defined the words and phrases that would resonate with the target audience and as well as support the SEO strategy.

Write
Crafting engaging, compelling, creative copy which was on brand, spoke in the right tone of voice for the audience and conveyed the information needed clearly.

Optimise
Careful and strategic use of keywords and phrases to support organic SEO; working closely with the web developers in analysing the right keywords to target for the best results.

Check
The copy is proofed and reproofed as many times as necessary to ensure accuracy.