An electrician with a successful niche company in garden lighting wanted a new classy, sophisticated looking website. It needed to incorporate beautiful photography and focus on the specialist nature of his projects.
What we did
Web Design and Marketing
In a 60 minute strategy session, we highlighted the problems with the current site which had been built a very long time ago and discussed how they should be addressed to get the website working harder.
This resulted in the build of a new website with strong professionally copy written sales pages for each market. We also made several other improvements including: site structure and navigation, making the site mobile responsive and improving the page load times.
We also added a portfolio system so the garden lighting projects that had been done could be organised and displayed and new projects easily added.
Drag & Drop Page Builder
Mobile Responsive Design
After a detailed brief in which I amassed a lot of information, I need to ensure the copy made the case for investing in high quality garden lighting rather than leaving this as an afterthought. Focusing on the incredible finish innovative and carefully planned lighting can make to landscaping projects, I took each of the client’s different target audiences in turn and wrote directly for them, focusing on the keywords and benefits. Using strong headlines I created an aspirational, uplifting tone of voice which matched the beautiful imagery and passion and expertise of the business owner.
A thorough briefing session with the client designed to extract the selling points, benefits, story, aspirations, target audience and personality of the business.
Time spent researching existing marketing materials, the market sector, competitors as well as detailed research.
Before writing anything, I developed the core messages. Established the tone of voice. Created themes. Defined the words and phrases that would resonate with the target audience and as well as support the SEO strategy.
Crafting engaging, compelling, creative copy which was on brand, spoke in the right tone of voice for the audience and conveyed the information needed clearly.
Careful and strategic use of keywords and phrases to support organic SEO; working closely with the web developers in analysing the right keywords to target for the best results.
The copy is proofed and reproofed as many times as necessary to ensure accuracy.