Ama came to me as she was starting up a new tuition business and was designing the website herself but wanted help with the content. It was the right decision as this is a very competitive market and one in which demonstrating quality, credibility and student care was absolutely essential.
Ama wanted to explain their innovative and well-rounded approach to student learning, which was not just about the curriculum but about building learning skills, confidence and resilience, i.e. skills for life.
Ama’s passion came across strongly and I brought her ambition and quality of service into the copy, through strong engaging content and powerful headlines.
A thorough briefing session with the client designed to extract the selling points, benefits, story, aspirations, target audience and personality of the business.
Time spent researching existing marketing materials, the market sector, competitors as well as detailed research.
Before writing anything, I developed the core messages. Established the tone of voice. Created themes. Defined the words and phrases that would resonate with the target audience and as well as support the SEO strategy.
Crafting engaging, compelling, creative copy which was on brand, spoke in the right tone of voice for the audience and conveyed the information needed clearly.
Careful and strategic use of keywords and phrases to support organic SEO; working closely with the web developers in analysing the right keywords to target for the best results.
The copy is proofed and reproofed as many times as necessary to ensure accuracy.
“Thank you so so much for the First Draft you sent over it is absolutely on point!! This is exactly the messaging I wanted to get across to parents. It was so beautiful to read, I really appreciate what you’ve done here”.