Pests Away
A project kept under control with great results
Brief
Richard came to Indigo Marmoset for help with his website and ideas for marketing his start-up business Pests Away Ltd. After a consultation meeting and agreement on the marketing proposal, they set to work designing a new logo and a mobile responsive WordPress website. Compelling text was created for each of the main sales pages. A flyer was also designed to help Richard attract new business enquiries.
What we did
Web Design and Marketing
WordPress
Drag & Drop Page Builder
Mobile Responsive Design
Google Analytics
Content
As research goes, this was a challenging project. Funnily enough, I didn’t have in-depth knowledge of bed bugs or humane pest control solutions. Therefore in addition to the detailed brief, a lot of desk research was required as well as interview and questionnaire-based research with potential clients in different markets.
The tone of the copy reflected the personality of the client – positive, professional and an endearing, engaging character, with a bit of humour thrown in to balance what can be a less than pleasant subject for the customer facing pest control issues. Punchy eye-catching headlines were used throughout the copy, and engaging targeted sales letters completed the marketing campaign.
Listen
A thorough briefing session with the client designed to extract the selling points, benefits, story, aspirations, target audience and personality of the business.
Research
Time spent researching existing marketing materials, the market sector, competitors as well as detailed research.
Think
Before writing anything, I developed the core messages. Established the tone of voice. Created themes. Defined the words and phrases that would resonate with the target audience and as well as support the SEO strategy.
Write
Crafting engaging, compelling, creative copy which was on brand, spoke in the right tone of voice for the audience and conveyed the information needed clearly.
Optimise
Careful and strategic use of keywords and phrases to support organic SEO; working closely with the web developers in analysing the right keywords to target for the best results.
Check
The copy is proofed and reproofed as many times as necessary to ensure accuracy.
Client words
“I am starting a new pest control business so needed a website and advice on marketing my business. I found Indigo on Google and after reading what they had to say on their website they seemed to be the best fit for what I needed and they also offered an initial consultation which was really helpful, they gave me some great marketing advice. The whole process from start to finish has been great, they created me an amazing logo, introduced me to a brilliant local copy writer who created the sales text for my pages. The resulting website is brilliant, they have set me up with a professional looking business which is better than my competitors!!!! They will get you from zero to hero, 100% recommended.”
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