Cool ideas plus great service = chilled-out client.


Nick and Stewart from Polarcold based in Tadworth were looking to rejuvenate their tired old website! They also wanted their site to have better ranking in the Google search results and a better shop system to sell their range of refrigeration and air conditioning products.

With strong keyword rich sales copy supplied by Word Salon, Indigo Marmoset created a powerful landing page for each of their key services designed to rank well in Google and convert visitors into paying customers.

They also setup WooCommerce to handle their online sales and allow Nick and Stewart to easily manage their catalogue of products.

What we did

Web Design and Marketing


This site was built using the popular WordPress content management system, giving the client the ability to update and add content.

Drag & Drop Page Builder

We included the industry leading drag & drop page builder which allows the client to quickly update the pages on their website and also build new professional looking pages with very little technical knowledge required.

Mobile Responsive Design

A mobile responsive design was used to allow the new site to be easily navigated and browsed on mobile, tablets and desktops.

Google Analytics

Google Analytics tracking was setup to allow the client to analyse the visitor activity on their site. They can see detailed information including how many people have visited the site, where they are visiting from and what keywords they typed into Google to find their website.


When it came to refrigeration, it became quite clear that Polarcold were experts. But it was also a challenge for them that their maintenance clients often weren’t aware of their product business. So the copy needed to educate and inform of the full range of services and products Polarcold could offer, and the expert advice that would accompany the customer experience.

Given the animation-based creative design of the website, the copy needed to be fun and lighthearted, while conveying the message. Taking an upbeat tone, and throwing in a few puns, enabled the content to engage the customer and match the brand.

A thorough briefing session with the client designed to extract the selling points, benefits, story, aspirations, target audience and personality of the business.

Time spent researching existing marketing materials, the market sector, competitors as well as detailed research.

Before writing anything, I developed the core messages. Established the tone of voice. Created themes. Defined the words and phrases that would resonate with the target audience and as well as support the SEO strategy.

Crafting engaging, compelling, creative copy which was on brand, spoke in the right tone of voice for the audience and conveyed the information needed clearly.

Careful and strategic use of keywords and phrases to support organic SEO; working closely with the web developers in analysing the right keywords to target for the best results.

The copy is proofed and reproofed as many times as necessary to ensure accuracy.

Client words

“It took us a long time to find someone we could actually talk to who knew exactly what they were doing, doesn’t matter what you ask them they come back with an answer pretty smartish. Took a while to get our site together, mainly our fault but they stuck with us and I think the end result is brilliant. Thanks again.”

Nick Hearn

Polar Cold Refridgeration

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