Richard James Wooden Floors

Smooth and seamless


Richard James Wooden Floors had a website they had put together a while back using Wix but needed something that better represented the professional nature of their growing business.
Getting the text professionally copywritten was the first port of call, then Indigo Marmoset created a responsive template, taking visual cues from the style of the logo.

What we did

Web Design and Marketing


This site was built using the popular WordPress content management system, giving the client the ability to update and add content.

Drag & Drop Page Builder

We included the industry leading drag & drop page builder which allows the client to quickly update the pages on their website and also build new professional looking pages with very little technical knowledge required.

Mobile Responsive Design

A mobile responsive design was used to allow the new site to be easily navigated and browsed on mobile, tablets and desktops.

Google Analytics

Google Analytics tracking was setup to allow the client to analyse the visitor activity on their site. They can see detailed information including how many people have visited the site, where they are visiting from and what keywords they typed into Google to find their website.


Wooden Floors themselves aren’t what I focused on selling here – it was the dream. The dream of luxury underfoot and a classy, professional finish that would complete the customer’s vision of their ideal home. For anyone refurbishing a room or house, professional workmanship, great service and a stunning final result are key priorities. So the copy was focused on lots of positive, aspirational phrases and a stand out headline ‘walking on air’ conveying the double meaning of high quality floors and how pleased the customer will be with the work.

A thorough briefing session with the client designed to extract the selling points, benefits, story, aspirations, target audience and personality of the business.

Time spent researching existing marketing materials, the market sector, competitors as well as detailed research.

Before writing anything, I developed the core messages. Established the tone of voice. Created themes. Defined the words and phrases that would resonate with the target audience and as well as support the SEO strategy.

Crafting engaging, compelling, creative copy which was on brand, spoke in the right tone of voice for the audience and conveyed the information needed clearly.

Careful and strategic use of keywords and phrases to support organic SEO; working closely with the web developers in analysing the right keywords to target for the best results.

The copy is proofed and reproofed as many times as necessary to ensure accuracy.

Client words

“Matt & Murray at Indigo Marmoset built us a first class website! Our old website was not cutting it any more, it looked old and ugly and did not reflect our business and the quality solid wood and laminate flooring services we offer. Our site is now looking modern, works great on mobile devices and with the help of their professional copywriter it now much better communicates the benefits of our service and our point of difference to our competitors. 100% recommended.”

Richard Hogben

Richard James Wooden Floors

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