Richard James Wooden Floors
Smooth and seamless
Brief
Richard James Wooden Floors had a website they had put together a while back using Wix but needed something that better represented the professional nature of their growing business.
Getting the text professionally copywritten was the first port of call, then Indigo Marmoset created a responsive template, taking visual cues from the style of the logo.
What we did
Web Design and Marketing
WordPress
Drag & Drop Page Builder
Mobile Responsive Design
Google Analytics
Content
Wooden Floors themselves aren’t what I focused on selling here – it was the dream. The dream of luxury underfoot and a classy, professional finish that would complete the customer’s vision of their ideal home. For anyone refurbishing a room or house, professional workmanship, great service and a stunning final result are key priorities. So the copy was focused on lots of positive, aspirational phrases and a stand out headline ‘walking on air’ conveying the double meaning of high quality floors and how pleased the customer will be with the work.
Listen
A thorough briefing session with the client designed to extract the selling points, benefits, story, aspirations, target audience and personality of the business.
Research
Time spent researching existing marketing materials, the market sector, competitors as well as detailed research.
Think
Before writing anything, I developed the core messages. Established the tone of voice. Created themes. Defined the words and phrases that would resonate with the target audience and as well as support the SEO strategy.
Write
Crafting engaging, compelling, creative copy which was on brand, spoke in the right tone of voice for the audience and conveyed the information needed clearly.
Optimise
Careful and strategic use of keywords and phrases to support organic SEO; working closely with the web developers in analysing the right keywords to target for the best results.
Check
The copy is proofed and reproofed as many times as necessary to ensure accuracy.
Client words
“Matt & Murray at Indigo Marmoset built us a first class website! Our old website was not cutting it any more, it looked old and ugly and did not reflect our business and the quality solid wood and laminate flooring services we offer. Our site is now looking modern, works great on mobile devices and with the help of their professional copywriter it now much better communicates the benefits of our service and our point of difference to our competitors. 100% recommended.”
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