Shapes Day Nursery

A fun, happy new look for a fun, happy nursery

Brief

Sue from Shapes Day Nurseries needed a revamp for their website. The old site had done its tour of duty and was looking old, tired and needed modernising.

After our initial meeting we re-designed the site and created a better site structure that would promote each of their nursery locations in Epsom, Reigate and Banstead and help them be more easily found in the Google search results.

A detailed brief resulted in a concept around ‘happy place’ given the outstanding feedback from parents and high retention rate of nursery staff.

Separate landing pages of copy were created for each of the nursery locations, bringing out the bespoke selling points for each.

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What we did

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Web Design and Marketing

This site was built by Indigo Marmoset’s and designed with bright rainbow colours in keeping with the brand.

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WordPress

This site was built using the popular WordPress content management system, giving the client the ability to update and add content.

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Drag & Drop Page Builder

We included the industry leading drag & drop page builder which allows the client to quickly update the pages on their website and also build new professional looking pages with very little technical knowledge required.

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Mobile Responsive Design

A mobile responsive design was used to allow the new site to be easily navigated and browsed on mobile, tablets and desktops.

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Google Analytics

Google Analytics tracking was setup to allow the client to analyse the visitor activity on their site. They can see detailed information including how many people have visited the site, where they are visiting from and what keywords they typed into Google to find their website.

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Content

It was a fantastic brief with Sue, the owner of Shapes Day Nursery. She was passionate about her business and had enjoyed great success with excellent feedback from parents and staff, leaving me with plenty of strong selling points to work with. It was great to be able to back up the ‘happy place concept’ with plenty of evidence of nursery practice, feedback from OFSTED reports and parent reviews.

Client words

“Elizabeth wrote our website for a chain of nurseries. Following our brief she perfectly captured the essence of our brand, our selling points and wrote in a welcoming and engaging tone which would resonate with our target audience of parents. We are delighted with the end result.”

Sue Richards

Owner, Shapes Day Nursery