As preferred partner to Simplicity Digital Marketing, I have not only written the content of Simplicity’s own website but numerous websites built for their clients. Nigel requires a reliable service, delivered to deadline which meets the needs of his clients and the purpose of the projects. Copywriting work has included web content, straplines, brochures and flyers, LinkedIn profiles, video scripts, e-newsletters, branding and more.
A thorough briefing session with the client designed to extract the selling points, benefits, story, aspirations, target audience and personality of the business.
Time spent researching existing marketing materials, the market sector, competitors as well as detailed research.
Before writing anything, I developed the core messages. Established the tone of voice. Created themes. Defined the words and phrases that would resonate with the target audience and as well as support the SEO strategy.
Crafting engaging, compelling, creative copy which was on brand, spoke in the right tone of voice for the audience and conveyed the information needed clearly.
Careful and strategic use of keywords and phrases to support organic SEO; working closely with the web developers in analysing the right keywords to target for the best results.
The copy is proofed and reproofed as many times as necessary to ensure accuracy.
“Elizabeth has been a huge aid to us in creating innovative copy for areas including, but not limited to: LinkedIn, blogs, websites and email marketing. I’d have no hesitation in recommending Elizabeth to anybody needing assistance in creating copy for any of their online channels.”Nigel Stickland