Sue Colton of SJC Consulting approached Word Salon for help with defining her business and how she helps clients in the area of Executive Search, Assessment and Occupational Psychology. Her website was very out of date and needed a complete overhaul in line with her vision for her business and existing branding.
What we did
Web Design and Marketing
We built a WordPress site which had a corporate look and feel and presented all the content in a professional way. With a blog page that Sue can update herself, the website has an up to date look, focused on the specialist services and benefits she offers to a wide range of clients.
Drag & Drop Page Builder
Mobile Responsive Design
The content was extremely important within this project as Sue offers a wide range of HR, assessment and occupational psychology services and I needed to get across what she does in a succinct, engaging, clear and appealing way. The tone of voice needed to be corporate and professional but balanced with the warmth and personal service clients receive.
A thorough briefing session with the client designed to extract the selling points, benefits, story, aspirations, target audience and personality of the business.
Time spent researching existing marketing materials, the market sector, competitors as well as detailed research.
Before writing anything, I developed the core messages. Established the tone of voice. Created themes. Defined the words and phrases that would resonate with the target audience and as well as support the SEO strategy.
Crafting engaging, compelling, creative copy which was on brand, spoke in the right tone of voice for the audience and conveyed the information needed clearly.
Careful and strategic use of keywords and phrases to support organic SEO; working closely with the web developers in analysing the right keywords to target for the best results.
The copy is proofed and reproofed as many times as necessary to ensure accuracy.
”I was recommended to Elizabeth by a friend and would now fully endorse her excellent skills and expertise to others. I was completely redesigning my website and looked to Elizabeth to write the content. I’m in awe of how she assimilated the different strands of my service offering and saw how best to create three distinguished themes. With articulate but clear wording she created excellent copy – the results of which I’m delighted with. Thank you Elizabeth and looking forward to continuing to work with you on blogs and other marketing going forward. I wholeheartedly recommend your services – and you!”Sue Colton