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Gordon Wood has a successful business in South London running tennis camps and courses in local schools. Looking to expand his business, he wanted a new website which would engage local families, list his range of classes and outline his approach to tennis coaching.

Using an illustrative style appropriate to the target audience, a WordPress website was built.

What we did

Web Design and Marketing

In a 60 minute strategy session, we highlighted the problems with the current site and discussed how these could be fixed to get the website working harder.

This resulted in the build of a new one page website with strong professionally copy writing. We also made several other improvements including: making the site mobile responsive and adding a tabbed section that allows each course to be easily viewed.


This site was built using the popular WordPress content management system, giving the client the ability to update and add content.

Drag & Drop Page Builder

We included the industry leading drag & drop page builder which allows the client to quickly update the pages on their website and also build new professional looking pages with very little technical knowledge required.

Mobile Responsive Design

A mobile responsive design was used to allow the new site to be easily navigated and browsed on mobile, tablets and desktops.

Google Analytics

Google Analytics tracking was setup to allow the client to analyse the visitor activity on their site. They can see detailed information including how many people have visited the site, where they are visiting from and what keywords they typed into Google to find their website.


In speaking with Gordon Wood, he was very passionate about children learning a love of tennis through fun and play, rather than a serious and pressurised approach. I wanted to bring this element of ‘fun’ into the copy to reinforce this brand identity through the tone of voice. Using lots of tennis phrases and puns, I was also able to weave Gordon’s extensive bank of highly complimentary testimonials into the copy.

I added elements of interest around the wider benefits of tennis which I knew would appeal to families and schools.

We also advised Gordon to add a webpage targeted at schools, to engage this audience and generate leads for further potential long-term contract arrangements.

Marketing Strategy

Gordon wanted a strongly worded sales letter created, to send to schools directly. Concerned about the take up rate of any direct mail, Word Salon and Indigo Marmoset put our heads together and came up with an innovative marketing plan – a tennis-based gift to schools to draw attention to the letter and show goodwill. I also did some additional interview research directly with a PE teacher and advised on structuring an appealing offer to schools, which would entice them to contact tennis-4-kids.

A thorough briefing session with the client designed to extract the selling points, benefits, story, aspirations, target audience and personality of the business.

Time spent researching existing marketing materials, the market sector, competitors as well as detailed research.

Before writing anything, I developed the core messages. Established the tone of voice. Created themes. Defined the words and phrases that would resonate with the target audience and as well as support the SEO strategy.

Crafting engaging, compelling, creative copy which was on brand, spoke in the right tone of voice for the audience and conveyed the information needed clearly.

Careful and strategic use of keywords and phrases to support organic SEO; working closely with the web developers in analysing the right keywords to target for the best results.

The copy is proofed and reproofed as many times as necessary to ensure accuracy.

Client words

”Elizabeth helped me with the text for my website and a marketing campaign for my business. I quickly learnt that after a brief chat on the phone, she completely understood my business and my needs, and was quick to respond with creative/innovative ideas. In addition to this, Elizabeth went the extra mile and exceeded my expectations, which I believe gave me the edge on my competitors.

I would highly recommend her, and could not have asked for more. I will be using her again for my next marketing drive”.

Gordon Wood

Owner and Director, Tennis-4-kids

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