The Beach Tanning Salons
A project with a great vibe
Brief
The Beach had awesome tanning salons in four locations but no website! They are themed like Hawaiian beach shacks with top of the range tanning beds and are well worth a visit!
Indigo Marmoset met with the owners Ed and Steve to discuss how the theme of the salons could be captured online and the different ways their business could be promoted. They set up a uniquely themed WordPress install with a page for each location to help with ranking in the search results. Each page was professionally copywritten and Hawaiian beach themed graphics sourced. We also setup/claimed Google My Business pages for each location to help rank in the local listings.
At the time of writing each location ranks in the top 6 in the Google Organic results and looks to be still climbing.
What we did
Web Design and Marketing
WordPress
Drag & Drop Page Builder
Mobile Responsive Design
Google Analytics
Content
The content needed to be highly targeted at their target audience looking for a fun, trendy, safe experience in which to build their tan before an event or holiday. I captured the upbeat vibe within the salons, where customers get to enjoy that holiday feeling before they even step on the plane.
At the same time, the copy needed to address perceptions of the tanning industry; explaining how safety was the utmost priority for the team, and how their investment in state of the art, safe tanning technology was second to none.
Listen
A thorough briefing session with the client designed to extract the selling points, benefits, story, aspirations, target audience and personality of the business.
Research
Time spent researching existing marketing materials, the market sector, competitors as well as detailed research.
Think
Before writing anything, I developed the core messages. Established the tone of voice. Created themes. Defined the words and phrases that would resonate with the target audience and as well as support the SEO strategy.
Write
Crafting engaging, compelling, creative copy which was on brand, spoke in the right tone of voice for the audience and conveyed the information needed clearly.
Optimise
Careful and strategic use of keywords and phrases to support organic SEO; working closely with the web developers in analysing the right keywords to target for the best results.
Check
The copy is proofed and reproofed as many times as necessary to ensure accuracy.
Client words
“Absolutely amazing customer service and I can’t recommend highly enough! We asked the team at indigo marmoset to produce a slick and trendy website for our chain of tanning salons around Surrey and they produced exactly what we wanted very quickly and for a very reasonable price. My company received a very dictated service who were quick to respond to our questions, they got to know our business and in return the website is spot on..
If I were to require another website for anything else I wouldn’t think twice about calling these guys again and that is the highest compliment I can give!”
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