The Recruitment Team

Recruitment guidance and insight told through engaging articles.

Brief

Ali Waters, a recruitment expert specialising in interviewing and assessment comes to Word Salon for ad hoc support with updating her blog page. Articles need to focus on interview skills but taking different angles and educating the reader, in an engaging way.

j

Approach

Listen
A thorough briefing session with the client designed to extract the selling points, benefits, story, aspirations, target audience and personality of the business.

Research
Time spent researching existing marketing materials, the market sector, competitors as well as detailed research.

Think
Before writing anything, I developed the core messages. Established the tone of voice. Created themes. Defined the words and phrases that would resonate with the target audience and as well as support the SEO strategy.

Write
Crafting engaging, compelling, creative copy which was on brand, spoke in the right tone of voice for the audience and conveyed the information needed clearly.

Optimise
Careful and strategic use of keywords and phrases to support organic SEO; working closely with the web developers in analysing the right keywords to target for the best results.

Check
The copy is proofed and reproofed as many times as necessary to ensure accuracy.

Client words

”For me, writing blogs used to seem like an onerous and hugely time consuming task. But not any more. Elizabeth has come to my rescue and now writes them for me using a few initial ideas to start her off. She generates purposeful, engaging and well researched content that needs very little editing before publishing. I really like the way she has found a consistent ‘voice’ that reflects the values of my business. Elizabeth is extremely professional, delivers a speedy, high quality service and I’d thoroughly recommend her to anyone wishing to promote their business by publishing regular, professionally written, informative blogs.” Ali Waters

The Recruitment Team

Similar Projects

Call Now!

Pin It on Pinterest