Following the invention of a high end, ground-breaking new light, Ian contacted Indigo Marmoset for a website. The website needed to position this luxury item, include technical product specifications and generate interest.
What we did
Web Design and Marketing
Drag & Drop Page Builder
Mobile Responsive Design
The copy needed to convey the high-end, high-spec nature of this product given the high price-point. It needed to explain the incredible engineering effort and skill behind the product and generate interest from prestigious hotels and discerning, affluent customers looking for something unique.
My approach was to keep the copy minimal but powerful and pack as many of the benefits in as possible in language that would appeal to the target audience.
A thorough briefing session with the client designed to extract the selling points, benefits, story, aspirations, target audience and personality of the business.
Time spent researching existing marketing materials, the market sector, competitors as well as detailed research.
Before writing anything, I developed the core messages. Established the tone of voice. Created themes. Defined the words and phrases that would resonate with the target audience and as well as support the SEO strategy.
Crafting engaging, compelling, creative copy which was on brand, spoke in the right tone of voice for the audience and conveyed the information needed clearly.
Careful and strategic use of keywords and phrases to support organic SEO; working closely with the web developers in analysing the right keywords to target for the best results.
The copy is proofed and reproofed as many times as necessary to ensure accuracy.
”Elizabeth’s work is of the highest standards, quick, accurate, articulate. Great value for money, I will use her again and would recommend her to anybody”.Ian Martin