Tom Plumb

Balancing quirkiness with effectiveness


When Indigo Marmoset met with Tom to discuss his ideas for his plumber web design, he mentioned his work van. When you think of a work van you’ll probably think of something like a transit; well not so with Tom! His work van is a classic Morris Minor van, which gave Matt and Murray at Indigo Marmoset the idea of styling his website with a 1950’s retro theme. Tom also impressed upon us his belief in old school work values of honesty and customer satisfaction which go hand in hand with the British vintage theme in mind.

Tom mostly works with customers in Richmond, so the site was optimised to rank well for people searching for his services in the Richmond area and is currently climbing its way up the Google search results.

What we did

Web Design and Marketing


This site was built using the popular WordPress content management system, giving the client the ability to update and add content.

Drag & Drop Page Builder

We included the industry leading drag & drop page builder which allows the client to quickly update the pages on their website and also build new professional looking pages with very little technical knowledge required.

Mobile Responsive Design

A mobile responsive design was used to allow the new site to be easily navigated and browsed on mobile, tablets and desktops.

Google Analytics

Google Analytics tracking was setup to allow the client to analyse the visitor activity on their site. They can see detailed information including how many people have visited the site, where they are visiting from and what keywords they typed into Google to find their website.

Google Adwords

A Google Adwords pay per click campaign was setup to get Tom Plumb a top listing in the Google search results for target keywords. As a result the advertising campaign drives a steady stream of traffic to the website were it is converted into enquiries.


Ranking highly for plumbing services in key local areas was a high priority for this website, so the copy needed to incorporate strategic words and phrases. It also needed to reflect the slightly eccentric but highly warm, professional, expert nature of the plumbing service Tom’s customers receive. The homepage was used to capture personality and give Tom Plumb the distinct branding and tone of voice for which he was recognised. The service pages contained all the key words, technical information, examples of Tom’s expertise needed to persuade customers to pick up the phone and call for help with their plumbing needs.

A thorough briefing session with the client designed to extract the selling points, benefits, story, aspirations, target audience and personality of the business.

Time spent researching existing marketing materials, the market sector, competitors as well as detailed research.

Before writing anything, I developed the core messages. Established the tone of voice. Created themes. Defined the words and phrases that would resonate with the target audience and as well as support the SEO strategy.

Crafting engaging, compelling, creative copy which was on brand, spoke in the right tone of voice for the audience and conveyed the information needed clearly.

Careful and strategic use of keywords and phrases to support organic SEO; working closely with the web developers in analysing the right keywords to target for the best results.

The copy is proofed and reproofed as many times as necessary to ensure accuracy.

Client words

“My customers were badgering me to get my website redone and I found Indigo Marmoset who took inspiration from our unique style & classic work van to design a fun, retro-look website that much better suits my personality & business. It works well on mobiles and tablets, plus I can edit the content myself!”

Tom Plumb

Owner, Tom Plumb

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