Windsor Cat Sitting
A purrfectly executed project…
Brief
Alexis Hunter approached Indigo Marmoset to produce a logo and website for her new cat sitting start-up.
She is based in Windsor and wanted to target the premium end of the market, so adding a crown to a cat seemed like a good idea, as well as lots of photography cat lovers would love.
The copy needed to reflect her high quality service, trust and passion.
What we did
Web Design and Marketing
WordPress
Drag & Drop Page Builder
Mobile Responsive Design
Google Analytics
Content
Alexis Hunter is as passionate a cat lover you could imagine, and her love for cats and providing a top notch, caring and professional service shone through the brief. I wanted to capture this passion in the copy and convey lots of messages of reassurance that cat owners would be leaving their treasured pets in the best possible hands.
We also employed a bit of tongue in cheek branding of the individual services in order to create engagement and raise a smile among the cat loving audience.
Listen
A thorough briefing session with the client designed to extract the selling points, benefits, story, aspirations, target audience and personality of the business.
Research
Time spent researching existing marketing materials, the market sector, competitors as well as detailed research.
Think
Before writing anything, I developed the core messages. Established the tone of voice. Created themes. Defined the words and phrases that would resonate with the target audience and as well as support the SEO strategy.
Write
Crafting engaging, compelling, creative copy which was on brand, spoke in the right tone of voice for the audience and conveyed the information needed clearly.
Optimise
Careful and strategic use of keywords and phrases to support organic SEO; working closely with the web developers in analysing the right keywords to target for the best results.
Check
The copy is proofed and reproofed as many times as necessary to ensure accuracy.
Client words
“I needed to find a website design company that was flexible, had great design ideas and marketing strengths and I am absolutely delighted to recommend Indigo Marmoset as the ideal web designers. Matt and Murray have created an impressive market leading website introduction to my cat sitting business. I am thrilled with the end result”.
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