Windsor Cat Sitting

A purrfectly executed project…


Alexis Hunter approached Indigo Marmoset to produce a logo and website for her new cat sitting start-up.

She is based in Windsor and wanted to target the premium end of the market, so adding a crown to a cat seemed like a good idea, as well as lots of photography cat lovers would love.

The copy needed to reflect her high quality service, trust and passion.

What we did

Web Design and Marketing


This site was built using the popular WordPress content management system, giving the client the ability to update and add content.

Drag & Drop Page Builder

We included the industry leading drag & drop page builder which allows the client to quickly update the pages on their website and also build new professional looking pages with very little technical knowledge required.

Mobile Responsive Design

A mobile responsive design was used to allow the new site to be easily navigated and browsed on mobile, tablets and desktops.

Google Analytics

Google Analytics tracking was setup to allow the client to analyse the visitor activity on their site. They can see detailed information including how many people have visited the site, where they are visiting from and what keywords they typed into Google to find their website.


Alexis Hunter is as passionate a cat lover you could imagine, and her love for cats and providing a top notch, caring and professional service shone through the brief. I wanted to capture this passion in the copy and convey lots of messages of reassurance that cat owners would be leaving their treasured pets in the best possible hands.

We also employed a bit of tongue in cheek branding of the individual services in order to create engagement and raise a smile among the cat loving audience.

A thorough briefing session with the client designed to extract the selling points, benefits, story, aspirations, target audience and personality of the business.

Time spent researching existing marketing materials, the market sector, competitors as well as detailed research.

Before writing anything, I developed the core messages. Established the tone of voice. Created themes. Defined the words and phrases that would resonate with the target audience and as well as support the SEO strategy.

Crafting engaging, compelling, creative copy which was on brand, spoke in the right tone of voice for the audience and conveyed the information needed clearly.

Careful and strategic use of keywords and phrases to support organic SEO; working closely with the web developers in analysing the right keywords to target for the best results.

The copy is proofed and reproofed as many times as necessary to ensure accuracy.

Client words

“I needed to find a website design company that was flexible, had great design ideas and marketing strengths and I am absolutely delighted to recommend Indigo Marmoset as the ideal web designers. Matt and Murray have created an impressive market leading website introduction to my cat sitting business. I am thrilled with the end result”.

Alexis Hunter

Windsor Cat Sitting

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