We can’t all be doctors.


Or nurses, police officers or supermarket managers.


And if we aren’t these things, we may be struggling with feelings of self-worth right now.


But we can still be heroes in our own little way.


My amazing sister is a doctor, an Oncologist, no less.


And what do I do? Write copy for websites and blogs for businesses. Hardly world-changing, life-saving stuff, is it?


And loads of people do arguably completely ‘unessential’ work. Making perfume. Writing poetry. Fashion and make up.




When the world is normal, we need all these so-called frivolous things. Because we’re not on earth just to survive. We’re here to enjoy life the best we can, to learn, create, experience. To eek the most enjoyment and satisfaction out of every day. And to do this we need theatre, art, music, restaurants, hair cuts, products and services that we take for granted but which make our lives more enjoyable and fulfilled.


Someone has to invent, create and produce all this stuff and it needs to be marketed and sold.


I wonder to what extent feelings of self-worth of anyone not involved in the front line of saving lives or feeding the nation is the reason for the massive response to the volunteer effort. Is it responsible for the rise in community spirit, generosity being shown by professionals in a position to help others, celebrities joining the national effort to provide online distractions for our children?


Because, most of us* deeply want to help, not feel helpless. We want to feel useful and do something productive in times of extreme stress and crisis.


This ‘frivolous’ versus ‘essential’ issue is also presenting a challenge for businesses. In PR terms, peddling something people don’t really need can be viewed in bad taste right now. But on the other hand, how does businesses going out of business help any of us? It’s just more mouths for the government to feed, less tax going into the coffers, more strain on an already creaking economy.


We can’t all be doctors.


But we can be heroes in our own little way.


Here’s 10 ways we can do it;


  1. Be good neighbours and offer help to the community
  2. Be good family members, shopping and staying in touch with the elderly or lonely
  3. Support and applaud our key and front line workers
  4. Be mindful and kind of people in tough positions, making tough decisions, doing the best they can
  5. Acknowledge and be supportive if people express they are stressed or anxious
  6. Use your talent or skills to bring lightness and joy to others
  7. Offer services or help for free, if in a position to do so
  8. Share positivity and hope, not seek to scaremonger and frighten people any more than they are already
  9. Volunteer for the NHS and join the many initiatives involved in helping others
  10. Look after your own health and your family and #stayathome


If we do this, we’ll know we all did the best we could.

When we are all out of the other side of this, we can enjoy a reinvigorated confidence that whatever we do, we all* add value to the world.


*Excludes the people who burgled my mum’s neighbours, a family all struck down with Coronavirus, and stole their car. Also the thieves who have stolen children’s bikes from sheds around Epsom (stealing kids’ bikes, during the holidays, during a pandemic. Really?). And those ignoring government advice to #stayathome.


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