Most pieces of content need a headline.
A headline is a way to entice the reader into content. A headline is a way to grab attention. A headline can help with SEO. A headline will influence the open rate of a piece of content.
When you’re crafting a headline, you need to make sure;
✔It’s interesting, arresting, thought-provoking
✔It contains important keywords relating to your subject
✔It’s relevant to what people will find below the headline
✔It’s based on what your audience wants/needs to know
So, a headline can be;
❓A question your audience may be asking (e.g. How do I write a good headline?)
💪A strong and bold statement (You need a great headline, here’s why)
👀An eye-opening reveal (I tried two different headlines, here’s what happened)
💻Evidence based (We looked at the open rates of ten headlines. Find out which performed the best).
It may sound simple, but a headline can be a real headache.
Oh, another tip, if you’re really stuck, start writing and come back to the headline later.
Shout if you need help!